Iveta Clarke
Awareness is like the sun. When it shines on things, they are transformed.
My Coaching Model

To provide a comprehensive framework for the coaching process, I use what I call an AIR Model, focusing on polarity between Authenticity (A), Impact (I) and consequent Response-ability (R) of the individual.


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My Coaching Model

This model assumes that there is a relationship and ever-changing balancing act between our authentic identity and the impact we create. We are able to respond to complex life situations when we take full responsibility for the impact we create while staying true to our authentic expression.

I ground my coaching conversations on the Co-Active Model®, Theory of Living Systems and state-of-the-art research and tools from various areas of coaching, psychology and sociology.